Learn more about optimizing product titles and descriptions from Google Merchant Center Help. You might want to use the search engine listing title tag and meta description so that you can include more keywords for search engine optimization on Google Shopping without changing the product information in your online store. When you're syncing products to Google Shopping, you can either sync your product titles and descriptions, or use the title tag and meta description from the search engine listing. The keywords that you use in your product titles and descriptions can help customers to find your products on Google Shopping. Optimizing product titles and descriptions for Google Shopping Optional: Add custom labels for Age, Gender, or Condition. Optional: In the Product categorization section, add a Google Product Category.
Optional: If your product doesn't have a GTIN or MPN because it's a custom product, then check This is a custom product. On the Overview page, go to the Product feed section.īeside a product status, click the link to view your synced products in a bulk editor. Custom labels - You can add custom labels for Age, Gender, or Condition to help Google categorize a product.įrom your Shopify admin, click Settings > Apps and sales channels.įrom the Apps and sales channels page, click Google.Google Product Category - You can add a Google Product Category to a product to improve its performance in Google Ads and Smart Shopping campaigns.If your product doesn't have a unique product identifier, then you need to indicate that it's a custom product before it will be approved. Whether a product is a custom product - Custom products aren't required to have a unique product identifier such as a GTIN, unlike other products.The following product data is added to a product from the Edit Google Shopping fields modal in the app: Some of the data that Google can use isn't available from a product's details and needs to be added from the Google channel. Google uses product data to help categorize your synced products on Google. If you need to increase your product limit, then contact Google Merchant Center Help. The number of variants that Google lets you sync depends on your account type. Learn more about making products available to channels and apps. If you prefer to choose which products to sync, then you can change the availability of a single product manually or do a bulk action to change the availability for several products. When you set up the Google channel for the first time, all of the products that are available to your online store are automatically synced with Google Merchant Center. Make products available to the Google channel To view the status of your products or change your account settings go to the Google channel in Shopify.
Google sets a strict 30-day expiry policy on synced product data, so the Google channel updates your products automatically within that 30-day period to avoid account suspension or loss of product data.
You can also optimize your product titles and descriptions for Google Shopping search listings by using the Google channel.įor eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear in relevant Google Shopping tab search listings for free. To publish your products on Google and use them in Smart Shopping campaigns, you need to add required product data. The Google channel syncs products that are available to your online store with Google Merchant Center.
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