Chipotle ( CMG) recently launched Burrito Builder, a simulation experience inside the platform Roblox ( RBLX). The metaverse is opening up new avenues for marketing campaigns, offering immersive ads where users can interact with products and complete purchases without leaving the metaverse. Assuming 21%~27% of digital economy shift rate and 25%~35% of market growth rate, the projected potential market opportunity ranges from $6.91T to $9.31T. The above chart shows the estimated market size of the metaverse in 20 years based on a growth rate and the percent of the digital economy shifting to the metaverse. (Source: Goldman Sachs Global Investment Research) According to XR Today, there could be virtual work, learning spaces, businesses, and markets. (Source: Euphoric Investment) Potential Size of the MetaverseĪlvin Graylin, China President of HTC, predicts that "within 10 years, we will spend more of our waking time in the 3D world, in the virtual world than we will in the physical world." The metaverse has the potential of being highly disruptive, particularly within the gaming, retail, education, healthcare, manufacturing, real estate, and entertainment sectors. Mirror Worlds such as Google Maps ( GOOG) ( GOOGL) capture the real world and create a virtual simulation of external reality. Lifelogging, represented by Apple ( AAPL) watch, allows users to record/monitor their daily activities and augment their lives to the digital world. While the metaverse is often thought of as just VR headsets, it encompasses multiple dimensions including AR, Lifelogging, and Mirror Worlds. The metaverse has seen explosive growth fueled by the rise of a new generation of internet users. The metaverse simply refers to a 3-D virtual world that is accessed largely through augmented reality (AR) and virtual reality (VR) technology like headsets or through gaming apps such as Roblox and Fortnite.
That reality is here today, with Mark Zuckerberg envisioning a billion people in this new reality by the end of the decade. You can play games, go to a concert, and even go shopping- all within the metaverse. Imagine being transported into a virtual reality where you can seamlessly talk and interact with your family and friends. Meta Platforms ( NASDAQ: META) believes the metaverse to be the next evolution of social connection. (Source: Euphoric Investment) Metaverse: A New Reality
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